TV Chef Has Recipe For Success

A Penistone pie maker who is cooking up an artisan food business can be seen on prime TV on Wednesday March 27th.

Jacqueline Marsden, of Penistone Pies and Puddings, will show viewers how to make her pork pies on ITV’s ‘Food Glorious Food’ programme which celebrates the best family recipes in the country.

Every dish featured in the series is competing for the chance to appear in a new M&S cookery book and to be made and sold on the shelves of the High Street’s premier store.

Jacqui said: “I entered the food show to share my pork pie making secrets handed down from my Dad and his Dad before him. It has been a wonderful experience to have the TV cameras in my kitchen and raise the profile of my number one product.”

Jacqui bakes and sells over one hundred pork pies a week – plus assorted savouries and puddings. She works in a professional kitchen at her home in Millhouse Green, Barnsley, and uses a trusted family pie recipe and a vintage pie making machine, called the ‘Little Champion’. This device was first used by her grandfather, a former local butcher who kept a shop on Smithy Hill in Thurgoland. He bought it at an auction of World War Two army surplus equipment in the 1940s.

Jacqui said: “The Little Champion was sold by Granddad Freddie when he closed his butchers shop in the 1970s, but my Dad inadvertently bought it back through an advert in the local paper for a ‘pie machine’ ten years later.”

The seller told Jacqui’s Dad he had bought it from ‘a retired butcher in Thurgoland!

Jacqui said: “It was great to have it back in the family. Dad used it himself for many years before it again went away in a cupboard and I got it out and brought it back to full working order a couple of years ago.”

Jacqui is now being supported by Enterprising Barnsley to develop her modern business enterprise based on traditional values and techniques.

She sells her products on a market stall at Penistone and supplies local cafes. Jacqui also launched a cookery school  a year ago offering regular short courses in baking and preserve making – and even runs corporate pie-making days for business people keen to swap suits for aprons for an afternoon. Her on-going business plan involves seeking new wholesale, bulk order and catering clients.

Enterprising Barnsley specialist business coaches are working with Jacqui to create new branding for the company and to develop financial planning and marketing strategies to support growth.

Enterprising Barnsley Business Development Manager Andy Arnold said: “Jacqui turned to her love of cooking to set up her own small business after she was made redundant from a job in marketing two years ago.

“In these days when food provenance and quality is becoming ever more important to customers, we are very pleased to support her drive to raise her business’s profile and take the small company to the next level. Jacqui aims to expand production and recruit to her kitchen.

“We wish her luck on the Food Glorious Food programme – and will be rooting for our Barnsley baker in this national competition.”

The Enterprising Barnsley programme is supported financially by the European Union. The project has attracted £2,259,511 investment into Barnsley from the European Regional Development Fund as part of Europe’s support for the region’s economic development, through the Yorkshire and Humber ERDF Programme.

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